Green Retro Trucker Hat

Both an ode to one of my trademark sayings and my career as a hairdresser, the "Jo My Gosh - I Will Cut You" is the O.G. hat of my collection. 

Get the Hat

The New New

View all

Jo's Closet Sale

Save up to 45% off on best selling styles. Limited sizes available.

Save Now
Burnout boho fringe dress with side cutout.

The reunion Dress

Burnout boho fringe dress with side cutout.

Get Yours
Mock Neck Zip Up Light Weight Running Jacket with Pockets

The Workout Fit

Mock Neck Zip Up Light Weight Running Jacket with Pockets with Matching High Cut Dolphin Shorts with Attached Biker Short.

Check It Out

Hi Friends! Welcome Aboard!

I'm Jo Wenberg, hairstylist, dog lover, quirky TV personality on the hit reality show Vanderpump Rules, and your guide to my take on the latest in women's fashion. This isn't just another e-commerce site; it's your gateway to style trends that I've personally selected and helped shape, reflecting my journey and evolution in fashion.

Together with the incredibly talented Sonia Youmans, fashion designer and founder of the fashion buying agency LA Fashion Insider, we've crafted an exclusive platform that offers more than just clothing. Here, you'll find curated collections that resonate with my personal aesthetic and Sonia's visionary design philosophy. Each piece tells a story of sophistication, creativity, and empowerment, inviting you to embark on your own style expedition.

Our collections are deeply personal, inspired by my experiences in front of the camera and behind the scenes. They bring the excitement and flair of showbiz and everyday life to your wardrobe. From comfy jumpsuits and rompers to elevated loungewear, we offer day to night outfits that effortlessly transition with you. Explore our women's cargo pants for a chic yet functional look, or our travel outfits designed for those on the go. Don’t miss out on our versatile two-piece sets that offer endless styling possibilities.

I'm on a mission to build a community of like-minded individuals who appreciate my unique style and personality. It's a style that blends seamlessly from the Midwest to the West Coast, and I can't wait to connect with those who vibe with it!

women's clothing boutique by Jo Wenberg

You Got Questions, We Got Answers

What's With You and Hats?

Hats are more than just an accessory for me—they're a source of comfort, convenience, and joy. I love how they easily fit into my purse and provide a sense of security wherever I go. Whether I'm lounging at the beach, styling hair, or hiking through nature, putting on a hat instantly lifts my spirits. But why do we wear hats? For me, it's about more than just matching an outfit; it's about nostalgia and practicality. Hats remind me of my Wisconsin roots, of carefree days spent ATV-ing, and of the protection they offered in various situations. Hats aren't just pieces of fabric; they're symbols of memories, comfort, and adventure.

What's the Story With Jo My Gosh?

The origin of JoMyGosh stems from a humorous moment in the Midwest, where my best friend, would say "oh my gosh" liberally, and accidentally coined "JoMyGosh" during a conversation with me. We shared a laugh over her slip of the tongue, and that slip sparked an idea. In jest, I responded, "I will cut you," a playful nod to my profession as a hairstylist. It was one of those serendipitous instances where a simple mistake blossomed into a business concept, giving birth to JoMyGosh. So yes, I will cut you, but only your hair, because that's what I do best. Shout out to my girl Sommers.

Will You Be On Next Season of Vanderpump rules?

Stay Tuned